Search engine optimisation (SEO)
Get your business in front of the right eyes
Building a stunning website and not investing in marketing is like buying a fully kitted-out Ranger and never leaving the driveway. Through SEO and other digital marketing strategies, we'll get your website ranking higher, converting more visitors, and getting you better bang for your buck when it comes to your marketing spend.
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is the strategic process of improving your website's visibility on search engines like Google. It's about more than just getting found; it's about attracting the right audience - those actively searching for the products or services you offer. At Sidebar, we understand that a strong online presence is crucial for business growth in Christchurch and beyond. Our expert SEO strategies are designed to elevate your rankings, drive organic traffic, and ultimately, convert visitors into valuable customers.
On-page optimisation
We meticulously optimise your website's individual pages, ensuring content, titles, and meta descriptions are perfectly aligned with user intent and search engine algorithms. This internal fine-tuning makes your site highly relevant.
Technical fine-tuning
Your website's technical health significantly impacts its search performance. We dive deep into site speed, mobile-friendliness, site architecture, and crawlability, ensuring your website is technically robust and easily accessible to search engine bots.
High quality backlinks
Building a strong backlink profile from reputable sources is critical for SEO. We employ ethical and effective strategies to acquire high-quality backlinks, enhancing your website's authority and trustworthiness in the eyes of search engines.
Keyword research
The foundation of effective search engine optimisation lies in understanding what your potential customers are searching for. We conduct in-depth keyword research to identify high-value terms that will drive qualified traffic to your site.
Sitemap optimisation
A well-structured sitemap helps search engines understand and index your website's content more efficiently. We optimise your sitemap to ensure all your important pages are easily discoverable.
Tracking & analytics
We don't just get you traffic; we help you understand what happens next. Our conversion tracking and in-depth analytics provide insights into user behaviour, allowing us to continuously refine our strategies for maximum ROI.
Straight-forward pricing
Pick your perfect plan from three pre-defined SEO marketing plans. All with high-quality, white-hat link building campaigns, on-site optimisation, monthly reporting and ongoing support.
Starter
$900 per month
Ideal for new businesses, this plan optimises your site for 10 targeted keywords. It includes essential on-page SEO, initial keyword research, and foundational technical fine-tuning to help you get noticed in Christchurch and beyond.
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Business
$1,400 per month
Designed for growing businesses, this plan targets 20 strategic keywords for broader online reach. It encompasses advanced on-page/technical SEO, in-depth keyword research, initial content strategy, and strategic backlink acquisition to propel your business forward.
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Pro
$1,900 per month
For established businesses aiming for market leadership, our Pro Plan focuses on 30 high-impact keywords. This extensive search engine optimisation strategy includes amplified content marketing, advanced technical SEO, sustained high-quality backlink building, and in-depth analytics to ensure you outrank the competition and drive substantial conversions.
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Answers to your questions!
Here are the questions we get asked most, along with our straight-up answers.
What is Search Engine Optimisation (SEO)?
SEO is the process of optimising your website's visibility for organic search results. So, when your ideal clients and customers are searching, you're the one they find. It works by optimising your content, so it answers real search queries, helping search engines understand what you offer, and improving rankings to drive more qualified traffic to your pages.
Which type of SEO should I focus on first?
Usually technical SEO comes first (to make sure your site can be crawled and indexed), followed by on-page SEO (content optimisation), and then off-page (building authority and links). If you're on a limited budget this would be our recommendation, but for best results they work best together.
How much does SEO cost?
You can see our standard SEO plans above that cater to 10, 20 and 30 keyword campaigns and range from $900 - $2500 NZD, but if you are looking for something a bit more custom to your business, industry and market - reach out to us. Things that impact pricing can include the number of keywords required, keyword competition, technical issues, and expected timeframe for results.
How long does it take to see results from SEO?
SEO is more of a marathon than a sprint but the typical cycle looks like this: Within 3-6 months you'll see early ranking movements and more impressions. 6-12 months consistent traffic increases and better conversions. 12+ months sustainable rankings that weather algorithm updates. We'll get there faster by fixing technical issues immediately, publishing consistently great content, and building real authority (no shady shortcuts).
How do you measure the success of your SEO campains?
We track what actually impacts your business: Leads and sales (how many people bought or inquired), cost per result (are we spending your budget wisely), quality traffic (are visitors engaging or bouncing), return on investment (did revenue outweigh cost).
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